This project invites young people ages 12 to 16 to immerse themselves in a creative process that blends theater, video, and reflection on the digital world. Guided by professional artists, they participate in a series of artistic and media workshops that allow them to express themselves, develop their creativity, and better understand the impact of social media on their lives.

Through playful and collaborative activities, participants analyze the mechanisms that shape digital content: filters, staging, algorithms, advertising codes, influence strategies, and more. They explore how these tools influence self-esteem, body image, and relationships with others.

Guided by the artistic team, the young people write, direct, and film their own short videos. Inspired by advertising conventions, these videos subvert conventional messages to create content that is critical, original, and sometimes offbeat. In this way, the young people discover all aspects of audiovisual production: acting, directing, sound, lighting, and editing.

The project culminates in a public screening of the works within their local community, giving the young people the pride of presenting their creations and opening a dialogue with their community. In addition to providing a stimulating artistic experience, the project helps them develop a clearer perspective on the digital world, build their confidence, and forge authentic bonds with their peers.